Mobile & Computing Device Purchasing Plans 2020

This holiday season and the heightened economy has given rise to purchasing and this holiday season saw a spike in spending overall. According to recent tracking, "Retailers have much to cheer about this holiday season. According to Mastercard SpendingPulseTM, holiday retail sales increased 3.4 percent (ex auto) with online sales growing 18.8 percent compared to 2018." Online purchasing of electronic devices have also seen promising results including Black Friday, Cyber Monday, and overall Christmas shopping. Consumers are spending and this provided opportunities for those selling smartphones, tablets, and computing devices.

Compass Intelligence recently completed a survey with over four-thousand wireless end-users (4,351) and dove into a number of topics including planned purchases, perceptions of 5G, current ownership of devices, payment structures, and other related wireless services including insurance, prepaid, and leasing. This survey highlight included a snapshot of plans to purchase for smartphones, tablets, and computing devices. As shown, below is a roundup of purchasing plans for the next 3 to 4 months:

• 17% plan on purchasing the new iPhone by Apple (smartphone)
• 14% plan on purchasing a Samsung smartphone
• 14% plan on purchasing a tablet device, while
• 20% plan on purchasing a laptop of computer system

As wireless manufacturers, retailers, and other channels think through the buying season, it is also important to think about overall marketing, outreach, and positioning. More than half (53%) use their personal phones for business purposes, meaning the super-consumer focused marketing and messaging may be lacking. Marketing strategies should emphasize the ease, flexibility, security, and functionality to get work done, conduct business activities, and work from anywhere...and yes this means to your consumer users as well. More survey results will be shown prior to CES, and for full survey access, contact Compass today!

Note: Online survey conducted in late November 2019 with 4,351  (18 and older) wireless end-users in the United States.

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