Thought Leaders Research

It is imperative to not only tap into your existing clients, but also to explore prospects and general end-user needs, behaviors, priorities, and habits. In addition, business customers may also be so complex that your company requires feedback from business end-users and decision-makers including those that not only influence purchasing and decisions, but those that sign the checks. Our thought leaders research provide clients with quantitative and qualitative research outputs based on online or phone-based survey research.
This December, Compass Intelligence conducted a little fun survey project to understand the holiday shopping season. We surveyed 871 consumers and asked them about their holiday shopping plans, preferences, and carrier selections. Below is a snapshot of the results of that survey. Alexa and fitness wearables were popular purchases, as well as new smartphones and many (more than half) preferred to purchase their smartphones in the store. In addition, about 32% had plans to trade-in their old devices during their purchase process. 
Sample completed survey projects include the following:
  • Transportation, Logistics, and Supply Chain IoT Market Trends - Survey with Decision-makers for IoT Tech Firm
  • Wireless Shopping Behaviors, Priorities, and Trends - Survey with Wireless End-Users for Wireless Association
  • B2B Wireless and Mobile Trends, Behaviors, Purchasing Priorities, and Preferences - Survey with Decision-makers and End-Users
  • Interviews with Cable Operator B2B Customers and Prospects - Archetype Profiling and Segmentation Analysis
  • Cybersecurity in Commercial Buildings - Survey of Decision-makers and Building Managers/Owners

Product Launch Feedback/Approval

Purchasing Patterns, Plans, & Preferences

Customer Habits, Behaviors, & Priorities

Customer Satisfaction

IT Decision-Maker Behaviors & Priorities

Brand Perception & Preferences

Sample Output