Business Modeling & Tracking

Tracking the tech industry for more than 20 years, let us support your finance, corporate strategy, and product teams to track your market competitively. Understand your total market opportunity, market share, and growth; all while correlating that to key initiatives, product launches, services portfolio, and more.

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• Marketing
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Our Expertise

Compass Intelligence provides deep-level segmentation and tracking for numerous tech and B2B markets, including persona metrics, segmentation analysis, demographics, firmographics, and other key tracking metrics. Our business and tracking models have been used in SEC filings, quarterly earnings calls, corporate strategy planning, investment firm analysis, and market/product team planning. Compass Intelligence has completed projects for some of the largest consulting firms including McKinsey, Bain, Altman Solon, and PWC.

Sample Projects:

• Quarterly and Annual Tracking of revenue, market share, subscribers and connections data by account type, client type, size of business, and payment parameters
• Total Available Market and Sellable Available Market Tracking and Modeling
• Shipments, Gross Adds, Installed Base, Net Adds, Average Revenue per Metric
• Vertical market or Industry segmentation analysis and modeling (Align with NAICs, SIC codes) (Persona profiling, buyer profiling, customer profiling)
• Use of large database of proprietary models, mass surveys, and 3rd party market research