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INside Mobile Blog

Executive Spotlight: MachineQ's Steve Salata

1/14/2022

 
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VP and General Manager at MachineQ, a Comcast Company 

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​Q: Please describe some of the overarching trends you are seeing in the IoT sector as it related to business automation, operations, and plans. Any specific use cases or industry specific examples are best, as it helps provide some context. 

A: We’re seeing growing demand from enterprises seeking to leverage IoT to increase operational efficiencies, reduce costs and make better data-informed decisions. McKinsey researchers predict IoT will have a potential economic impact of US $4-11 trillion by 2025, identifying manufacturing as the largest vertical (US $1.2-3.7 trillion). Despite the momentum IoT is gaining, the biggest hurdle for enterprises is navigating the inherently complex process of IoT implementation and deployment. We’ve worked with enterprises in the food services, life sciences and automotive industries last year and helped them achieve massive scale with their IoT implementation and deployment. From temperature monitoring to tracking of high-value assets and automated inventory management, enterprises are accelerating their digitization efforts. 
Q: In regards to your company/organization, what are some of the near term goals you and your team are focused on when it comes to BUSINESS (enterprise and government clients) solutions and product portfolio to better support scale and roll-out of connected/IoT solutions?

​A: Since our founding, MachineQ has developed global expertise in LoRaWAN® technologies and has played a key role in accelerating adoption in the associated LoRa® ecosystem. We have seen LoRaWAN move from one of many low-power, wide-area network (LPWAN) technology protocols, to the de facto global standard, and we see this adoption continuing to accelerate in the next 5 to10 years. In anticipation of this adoption and growth, we will continue to:
  • Empower enterprises to deploy and manage dedicated IoT networks.
  • Invest in specific, vertical solutions (e.g., MachineQ for Enterprise Asset Management) that are best-in class in addressing specific business outcomes for our enterprise clients.
  • Enable a diverse ecosystem of enterprise IoT solution providers on the MachineQ network connectivity platform and maximize the ROI delivered to their customers by abstracting the complexity of deploying and managing IoT at scale. 
Q: In regards to your clients and prospects, please share some of the key use cases or core applications you are your clients are focused on to better understand what is driving current and upcoming adoption trends...provide examples of recent projects, how you are solving challenges or problems and providing business value.

A: Protecting High-Value Assets with MachineQ for Enterprise Asset Management, a Highly Accurate and Cost Effective RTLS Solution.

MachineQ for Enterprise Asset Management is an end-to-end solution that provides enterprises with a real-time view of high-value equipment, inventory, and movable assets. Leveraging MachineQ’s core IoT platform, this extremely high accuracy solution provides seamless deployments at massive scale using a unique combination of BLE and LoRaWAN technologies. As a result, the solution improves asset visibility, staff productivity, and equipment usage at a lower cost than RFID or manual processes.

One of our flagship customers is a global pharmaceutical biotech company that wanted to track R&D and lab equipment. Neither their attempt to locate equipment with human labor nor deploy an RFID solution was sustainable, resulting in lost employee productivity and hefty replacement costs for misplaced assets.

MachineQ offered the pharmaceutical biotech company a single point-of-contact with custom hardware for tracking, software for visualization/integration, and installation services. The solution also meets their essential requirements, including a dedicated, secure infrastructure for IoT innovation that is entirely independent of the corporate internet network, relieving any security concerns. The asset tags have extremely long battery life (10+ years), allowing the customer to have lower total cost of ownership (TCO). The engineering architecture supports the ability to track tens of thousands of assets per location and provides a sub-room level of accuracy, enabling equipment managers to locate equipment efficiently. And it includes a full suite of bi-directional APIs, allowing for easy and seamless integration with their existing ERP system.

With the new IoT-enabled solution in place, the pharmaceutical biotech company reduced costs annually by avoiding unnecessary replacement of high-value assets and freed up lab managers’ time searching for equipment. To date, the customer has leveraged the MachineQ for Enterprise Asset Management solution to track 14,000 assets across 850,000 square feet in real-time. With a LoRaWAN network now in place, the company plans to increase their return on investment by adding on additional use cases related to facilities management.

Optimizing Vehicle Location Processes and Reducing Operating Costs with an Outdoor Asset Tracking Solution Powered by MachineQ.

Among its most significant and largest customer deployments, MachineQ partnered with a solution partner, CoreKinect, to develop an outdoor asset tracking solution to streamline inventory management, reduce operational costs, and improve customer experience. Leveraging a unique, battery-efficient technology, CoreKinect developed a low-power, long-range (LoRa®) geolocation device that transmits location data in near-real-time, while supporting up to seven years of continuous use on a single battery. MachineQ gateways and cloud-based network infrastructure provide the LoRaWAN connectivity that powers the solution. Customers can integrate the location data into their own business applications or leverage CoreKinect's purpose-built application for data visualization. In regards to your clients and prospects, please share some of the key use cases or core applications you are your clients are focused on to better understand what is driving current and upcoming adoption trends...provide examples of recent projects, how you are solving challenges or problems and providing business value. Together, the companies deployed more than 160 MachineQ Field16c outdoor gateways and 325,000 CoreKinect devices at more than 80 North American locations for their customer in the automotive industry. The LoRaWAN solution enabled the customer to increase operational efficiencies by streamlining vehicle identification, location, and retrieval operations. With the ability to move inventory in and out in near-real time, the customer accelerated sales and increased customer satisfaction.
Q: Please describe some of the most exciting and innovative IoT products/services/solutions you are providing to your clients, and what is on the agenda to build out your portfolio in terms of new products, partnerships, alliances. 
​
A:
  • MachineQ Network Connectivity Platform Enterprise customers and solution partners rely on MachineQ to power their IoT solutions leveraging the MachineQ platform. The network connectivity platform is flexible, reliable, secure, and can be tailored to the unique needs of customers and solution partners. The platform has robust integration capabilities, including pre-built hook-ins that make it easy for customers to stream their data to applications across MQTT, Webhook, or directly to public clouds, such as Azure IoT Hub and AWS IoT Core. MachineQ also has a robust portfolio of RESTful APIs, enabling customers to integrate network management functionality into their own applications. The platform makes it simple to manage a dedicated LoRaWAN® network by offering native tooling and streamlined delivery of integrated data. MachineQ expands upon the native security characteristics of the LoRaWAN specification by adding an extra layer of security between the gateway and network server, ensuring the chain of trust and security is maintained end-to-end. MachineQ's plug-and-play gateways make it easy to stand up a dedicated LoRaWAN network and provide secure, reliable connectivity that works right out of the box.
  • MachineQ for Enterprise Asset Management MachineQ for Enterprise Asset Management is an end-to-end solution that provides enterprises with a realtime view of high-value equipment, inventory, and movable assets. Leveraging MachineQ’s core IoT platform, this extremely high accuracy solution provides seamless deployments at massive scale using a unique combination of BLE and LoRaWAN technologies. As a result, the solution improves asset visibility, staff productivity, and equipment usage at a lower cost than RFID or manual processes.
  • Comcast Business Deployment Services As a Comcast Company, MachineQ provides additional value to customers with the ability to offer IT deployment services in partnership with Comcast Business. Tapping into a national ecosystem of professional and experienced engineers, MachineQ accelerates speed to market with critical support to install and deploy IoT solutions quickly and accurately.
  • Partnerships (Solution Partners) Solution partners rely on MachineQ to power their IoT solutions by leveraging its all-in-one network connectivity platform. Whether partners are building a new or custom IoT solution, MachineQ enables its partner ecosystem to offer solutions for a variety of use cases including, energy and utility management, asset tracking, predictive maintenance, food safety and compliance, and more.
Q: Please share any recent news or articles that you believe would be relevant to share as examples of your work in the IoT sector. 

A:
  • CoreKinect and Comcast’s MachineQ Launch Outdoor Asset Tracking Solution
  • Comcast’s MachineQ Wins 2021 IoT Innovator Award from Compass Intelligence
  • IoT Brings Relief to Restaurants Struggling with Worker Shortages
  • Microsoft Joins the LoRa Alliance Board of Directors
  • We talk IoT: Smart Water Metering – Staying Ahead of Floods
  • Comcast’s MachineQ Wins 2021 IoT Evolution Business Impact Award
  • LoRa Alliance® Achieves Goals to Drive Scale of LoRaWAN® for Massive IoT 
Q: Please attach any use case, product brochure, or materials you would like to share regarding your IoT solutions and product portfolio.
A:
VIEW CASE STUDY
Q: Please provide the top 3 trends you are most excited about that will impact the business/enterprise market over the next 5 years. 

A:
  • Rapid response devices for workplace safety in hospitality
  • Enterprise asset management for real-time visibility of high-value equipment, inventory, and movable assets
  • Growth of sustainability efforts in the smart building space leading more companies to implement energy management solutions and take IoT beyond just sensing to include automation 
For a list of additional resources:
  • ​MachineQ homepage
  • MQ for Asset Management
  • MQ for Hospitality
  • MQ for Food Services
  • MQ for Smart Buildings

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