Q4 2016 and End of Year Assessment of the “Top 4 Mobile Carriers”
T-Mobile attracts the most customers in 2016 while Verizon excelled in retail churn
All four carriers have finished up their earnings calls, and Compass Intelligence just completed the final assessment of Q4 2016 and the entire 2016 year, and also evaluated the comparisons to previous quarters and 2015/2016 in terms of improvements and declines. We do this each quarter to understand the subscriber and share changes, as well as evaluate the key trends taking place in the wireless industry for both consumer and B2B. We have been tracking the quarterly metrics since 2007. Some metrics are our own internal modeling and estimates, as the market does not report in all categories. A snapshot of Q4 2016 is below.
Compass Intelligence compared last quarter’s results to this quarter to show which metrics showed improvement over others (denoted by + or -).
Below are additional thoughts and insights based on the quarter and annual performance:
As shown above, overall the industry added an estimated 21.5M connections in 2016 compared to 24M connections in 2015, which represents a 5.3% change from 2015. While Verizon ended the year with the most connections at 140.6M connections, T-Mobile lead overall connection adds for the year, adding over 10.2M connections in 2016 where in 2015 AT&T was the leader in overall connection additions. AT&T’s growth was primarily driven by IoT connections, adding an estimated 5.4M connected device connections in 2016. In terms of retail subscribers, the industry growth for the year reached 2.5% adding 7.7M subscribers. For retail subscribers, T-Mobile was the strongest performer adding 4.9M retail subscribers in 2016, followed by AT&T with 2.7M retail subscriber additions in 2016.
To get access to this data in-depth and quarterly, please visit our Quarterly Tracker page for more information.
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