Online Experience Explored – Q1 2009:How to Stand Out in the Crowded Market in this Tight Economy Market:
Online Customer Experience Management
/ Direction:
Small & Med. Business
Product Code:
iDRD-09USCEMSMRNK-00This iDRD (Insight-based Data-Rich Deliverable) is part of the Online Customer Experience Model as well as both the Small and Mid-Sized Business subscriptions. This 58-page report provides the findings of our Q1 2009 Online Experience Rankings for SMB portals. Topics of discussion include key strategies emerging in 2009, Vendor Profiles, the sell-thru partner angle and how SMBs can stand out and thrive in todays economic environment. These rankings have been designed to provide a context to evaluate the “experience capabilities” of the top vendor websites (both Tech and non-tech vendors) with regard to Small and/or Mid-sized Business users. The rankings have been designed to expose the strong points, as well as the weak points of each vendor’s capabilities. Additionally, these rankings score the overall online experience, not just the buying experience and factors such as original content and learning materials are weighed just as heavily as the ability to buy or gain access to customer support online. The report includes the rankings and key finds, profiles of the Top 10 ranked vendors. Size of business includes Small Business (5-99 employees), Mid-Sized Business (100-999 employees). The Expert Guide for this deliverable is Kneko Burney.