Best Practices for B2B Portals Online: Shaking up the Online Experience for SMB Customers
Small & Med. Business /
Online Customer Experience Model
This iDRD (Insight-based Data-Rich Deliverable) is part of the Online Customer Experience Model. This complimentary summary provides excerpts of Compass Intelligence's findings of our Q1-Q4 2009 Online Experience Rankings for SMB portals. Topics of discussion include Expectations for the Future among Small and Mid-Sized Business Decision-Makers, Business Growth, IT Spending, and the Top 10 vendor listing with ranking. These rankings have been designed to provide a context to evaluate the “experience capabilities” of the top vendor websites (both Tech and non-tech vendors) with regard to Small and Mid-sized Business users.
Compass Intelligence’s ranking method is based on both vendor and primary research. Vendors have a possible of 240 points. Points are assigned based on our evaluation of publically available resources and tools. Based on the primary research, the number of points possible for a given feature, such as Vertical Industry content, could increase or decrease with each period. There was no change between points available between 1Q 2009 and 4Q 2009. Compass Intelligence conducts primary research with end-users twice a year. In April 2009, we surveyed 10,000+ business users and surveyed another 10,000+ in December of this year. Size of business includes Small Business (5-99 employees), Mid-Sized Business (100-999 employees). The Expert Guide for this deliverable is Kneko Burney.