Written by: Compass Intelligence
5/2/2007 12:00 PM

SMALL BUSINESS, ENTERPRISE, ONLINE VIDEO AND CUSTOMER SATISFACTION RESEARCH AT WWW.COMPASSINTELLIGENCE.COM, FREE FOR A LIMITED TIME

SCOTTSDALE, Arizona, May 2, 2007 - Through the month of May, Compass Intelligence, LLC, a market research and consulting firm with offices in the US and Europe, will be sharing new ground breaking insights on several key markets. Including insights on the Small Business market, Compass Intelligence is offering new and existing registered user access to several research reports, valued at more than $1000 each, for FREE. The reports offered for FREE during May also include analysis on the Enterprise Business Market, Online Video, and Customer Experience. To gain access to any of these research reports, please sign up online at www.compassintelligence.com and request the files.

"We are entering a new era of marketing and this is leading to new, more challenging marketing intelligence requirements. Gone are the days of placing customers into general buckets or groups. Successful marketing strategies will consist of the big picture that is comprised of detailed pictures of the myriad of individual segments that make up a particular market," said Kneko Burney, President & Chief Strategist at Compass Intelligence. Ms. Burney adds, "This kind of granular segmentation is hard to accomplish. But, vendors that go down this path will achieve new levels of relevance in the markets they serve. The research reports that we are sharing with registered users in our community will provide a basis for achieving this kind of relevance by giving users fundamental data on small and large businesses, insights on Customer Experience and new ideas of hot markets, like Online Video."

More about the reports available for FREE download:

 Four Trends: This report discusses and analyzes four trends relating to small businesses, multi-dimensional decisions, online video communities, and customer service metrics.
 

• Small Business 2.0: This report discusses and analyzes the emergence of small businesses in non-tech industries and professions that leverage technology creatively to deliver their products or services in a more competitive way. Small Business is defined as firms with 5 to 99 employees.
• Enterprise Multi-dimensional Decision-making: This report discusses and analyzes the continued evolution of the enterprise business by looking at five dimensions of the decision making process, as well as enterprise marketing.
• Online Video Economy: This report discusses and analyzes factors affecting the supply and demand of online video. Online video communities consist of Internet properties designed to create interaction between members using IP video.
• Customer Satisfaction & Experience: This report explores our Customer Experience Model, which examines both direct and in-direct factors that have an impact on customer perception of satisfaction. These factors include touch-points, best/worst practices, influencers and perceptions, "perception altering" events, and service quality and customer service. 

Visit www.compassintelligence.com to download a free report exploring these ideas further.

About Compass Intelligence
Compass Intelligence ( www.compassintelligence.com), a market research and consulting company. We specialize in 360 degree research methodologies that integrate customer, competitive and market-focused research and analysis to provide the best insight for our clients, including those in the high-tech and telecom industries. Compass Intelligence sets itself apart by offering clients fresh, unbiased insights, our unique and intuitive online intelligence tool: INSTANT Access, and friendly, professional service. The company provides market intelligence, forecasts, competitive analysis, market data, insights, and announcement analysis for multiple markets. Discover the Compass Intelligence Difference and visit www.compassintelligence.com. Guiding Business Decisions is our Mission. Where do you want to take your business today?

Media Contacts (email contact is preferred):

Kneko Burney
President & Chief Strategist
kneko@compassintelligence.com

Amie Perez
Operation Manager
(972) 287-5952
aperez@compassintelligence.com

Location: BlogsPress Releases